The Amul company has a variety of products, and the diversity of these product lines means that it has to constantly innovate to meet the growing demand. The company is also beefing up its marketing and advertising efforts to continue its leadership position in the industry. The company is well-known for its strong supply chain design, and its efforts to improve the socio-economic conditions of consumers are among the reasons for its continued success. In addition, it produces a large range of dairy products, making it a versatile company.
Amul has successfully implemented positioning strategies in order to increase its market presence and brand image. The company expanded its range to include products that were previously restricted due to medical reasons, and the company priced its products in such a way that its competitors were forced to rethink their marketing strategies. However, while the company has developed an expansive distribution strategy, it has not come up with new, innovative products. The company also needs to come up with new products that are unique and better than its competitors.
In addition to milk products, Amul has expanded its offerings to include drinks and snacks. Its Amul Kool cafes sell several types of drinks, including rose, butterscotch, and kesar, among others. The company also produces ghee, cream, and cheese products. Its other products include bread spreads like Delicious Table Margarine and Amul Butter milk. It also produces powder milk products like Nutramul.
The Amul company’s marketing department has evolved from a single person to a complex organisation. The GCMMF (the marketing wing) provides indent to production heads each month, and these indent figures are then used to adjust the production schedule. Monthly orders of packaging items are also placed based on this information. Additionally, the GCMMF issues a RAL (rate and quantity) each year, a list of vendors and the rates at which they must purchase goods.
In 2004, the Amul company started recognizing academic merit toppers. This award recognizes students in more than 500 schools across the country. It also helps schools improve their image as the source of quality education. Students with the highest marks are recognized with a book hamper and are highlighted on the company’s website. They also receive a display on the Amul website. This recognition is well-deserved. Its reputation continues to grow and expand in the market, and it is now one of the largest milk producers in the world.
To further expand the brand’s reach and popularity in India, the Amul company has started to invest in new infrastructure. The company’s dairy facility was opened in 1965 and was able to produce up to 40 tons of milk powder and twenty tons of butter every day. In addition to milk, Amul also produces chocolates, malt, and high protein weaning foods. This was done to ensure that its members receive the full benefits of value-added products.