The end of the year is the perfect time to tie up loose end, make the best of your stock, and end the year on a positive note. By utilizing the holiday spirit, you can boost your sales almost effortlessly. Check out these top nine marketing ideas to promote your business during the holidays and increase your revenue.
The Best Time To Start Your Campaign
First things first: when is the best time to start your campaign?
Generally, the best time to start planning for your Christmas marketing campaign is in June or July. That gives you plenty of time to do research on which products are most likely to be your Christmas hits and make a plan on how to promote said products.
However, be careful not to promote Christmas marketing campaigns too early. If you do so, you’ll be at risk of losing customers who aren’t exactly ready for holiday cheer.
The best time to really push your campaign is after Black Friday/Cyber Monday. These two days conclude the Thanksgiving holiday spirit and are the perfect transition into the Christmas season.
You can use the time between July and late November to plan and create all your campaign items, such as promotional videos, images, and other digital assets. After Cyber Monday, it’s time to release your Christmas campaign, sit back, relax, and reap the fruits of your labor.
Why Have a Christmas Campaign?
Keep an eye out for the joy and excitement in the air as the holidays approach. The holidays are a wonderful opportunity to build relationships with potential customers and express your gratitude and goodwill toward them.
At this point, you have the opportunity to establish a relationship with your customers on an emotional level in order to gain their trust and credibility. You can make a favorable impression with customers and stand out from the rest of the pack by using this method.
Most of us are inherently drawn to holidays, festivals, and other celebrations because we look forward to the joy they bring. It’s a time of year when people come together with loved ones, celebrate, and of course, spend a lot of money.
As a result, you risk missing out on significant opportunities to enhance sales and increase profits if you don’t implement efficient and engaging holiday marketing efforts.
9 Effective Christmas Marketing Ideas
If you haven’t already set your Christmas marketing campaign in motion, it’s not too late. Take a look at these marketing ideas for inspiration.
1. Bundle Items
Customers are encouraged to purchase more products and spend more money when you offer bundles.
Depending on the type of business you have, you can bundle products in similar categories, such as shampoo, conditioner, and styling creme for example.
Or, you can bundle services, like offering a 3-in-1 holiday special. If you have an interior design agency, for example, your bundle might look something like this:
- Architectural plan for revamping one space in a customer’s house
- 3D picture of the revamp
- Complete list of items used, their prices, and stores customers can buy them at
Preferably, the store in question would be your partner, and you can use this marketing strategy to promote both your business and theirs.
2. Have a Christmas Giveaway
A Christmas giveaway is a great way to get the word out about your company. Competitions on social media are an excellent method to draw in new consumers for small businesses, especially during the holidays.
In exchange for a chance to win what you’re offering — whether it’s a free service, product, shipping, or something else entirely — incentivize your followers to engage with your page, whether that includes a comment, tag, like or share.
3. Create a Video Campaign
A video marketing campaign is a great idea for the holidays, and posting your videos to YouTube has never been easier.
Videos can be used on your website, social media pages and more. Using video to show off your items and establish a personal connection with your audience is a powerful marketing strategy. Add a holiday flair to your video to boost the Christmas spirit and get your customers excited about the holidays — and about your products.
4. Add Christmas Flair to Your Website
Adding a subtle snow effect to your website, or even playing Christmas music in the background while people are browsing is the oldest play in the book, but a rather effective one.
5. Get Influencers on Your Side
Lately, influencers have been running the show on social media. What they say goes. And given how many of them do ‘Christmas Gift Ideas’ posts, you can use that to reach out to those who correspond to your brand, and ask them if they would promote you.
Offer something in exchange, like free products. You can even offer a discount code the influencer can share with their followers. It is a simple, yet effective strategy, in which everyone’s a winner. It boosts your brand visibility and funnels new customers your way.
6. Reach out via Email
Use your database of customers who have subscribed to your products/services, to send emails notifying them of your Christmas sale.
Personalize the email as much as possible to form a connection. Make sure the recipient feels special that you’re taking the time to reach out and send them an exclusive offer.
7. Add a Christmas Sale Section to Your Website
If you already have a web design for your eCommerce that you like and are not eager to change, you can simply add on to your site to create a Christmas sale section.
Your customers will be able to browse just that part of the website, and purchase gifts, gift cards, or bundle items for themselves and loved ones.
Remember to opt for minimalism in UI design to make sure this section of your site isn’t overwhelming for the user. Instead of attacking your customers with bold letters, strong colors, and flashy ads, keep things as simple as possible so visitors can find what they’re looking for.
8. Create an Advent Calendar with Coupons or Discounts
You may want to opt for a longtail marketing strategy and create an Advent Calendar. They are always extremely popular, and will most likely bring in new customers, the longer the sale lasts.
You can add coupons, discounts of 5, 10, or 15%, or even free product giveaways in your Advent Calendar.
You could promote the calendar on social media and through email marketing to get your followers excited about the possibilities. Open the calendar at a specific time each day of your countdown to Christmas, making your brand unique, and your business interesting. With the elements of excitement and surprise, you will surely stand out.
9. Have a ‘Last Day’ on your Offer
For your holiday marketing campaign, you could do a countdown to either Christmas or to the last day of the year. Decide when your offer will expire and remind customers often to incentivize them to purchase sooner rather than later.
For most of us, the holidays are a joyous time of the year, where we gather with friends and family members to celebrate and connect. For a successful marketing strategy during the holiday season, tap into the emotions of your customers to make your customers feel appreciated and valued at your company.
These nine strategic holiday marketing ideas can help you end the year on a high note with a record-breaking revenue.
Travis Dillard is a business consultant and an organizational psychologist based in Arlington, Texas. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for DigitalStrategyOne.